Boomerang Bet Australia: Cookie Notice

Introduction

This Cookie Notice explains how Boomerang Bet Australia (“we”, “us”, “our”) uses cookies and similar technologies on our website, mobile app, and other online services. It outlines what these technologies are, why we use them, and your rights to control their use.

This notice should be read in conjunction with our Privacy Policy, which provides more detail on how we handle your personal data.

What are Cookies and Tracking Technologies?

Cookies are small text files downloaded to your device (such as a computer or smartphone) when you visit a website. They allow the website to recognise your device and store information about your preferences or past actions.

We and our third-party partners may also use other similar technologies, including:

• Web Beacons (or Pixels): Tiny graphic files embedded in our site or emails that track your activity.
• Embedded Scripts: Temporary code that collects information about your interactions with our services.
• Location-Identifying Technologies: Used to determine your general physical location based on your IP address.
• Logging Technology: Server logs that record events and user activity.

For simplicity, this notice refers to all of these technologies collectively as “cookies.”

How and Why We Use Cookies

We use cookies to achieve several key objectives:

• To Operate Our Services: To enable core site functions, manage security, and ensure the platform runs smoothly.
• To Enhance Your Experience: To remember your preferences (like language or region), personalise content, and distinguish you from other users.
• To Improve Our Services: To gather analytics on how you interact with our website and app, helping us understand usage trends and improve functionality.
• To Deliver Relevant Advertising: To record your browsing activity and show you advertisements that are better aligned with your interests (with your consent).

Types of Cookies We Use

We categorise our cookies as follows:

Cookie Type	Purpose	Legal Basis
Essential Cookies	These cookies are vital for the core functionality of our website, such as security, network management, and accessibility. Our services cannot function properly without them.	Legitimate Interest. We have a legitimate interest in providing a secure and functional platform.
Functional Cookies	These cookies remember the choices you make (e.g., username, language) to provide a more convenient and personalised experience.	Legitimate Interest. We have a legitimate interest in enhancing our services and tailoring them to your needs.
Performance (Analytics) Cookies	These cookies help us count visitors and analyse how they navigate our services. This allows us to improve site performance and user experience.	Your Consent. We will only use these cookies if you have given us your explicit consent.
Targeting (Advertising) Cookies	These cookies track your visits and browsing activity. This information helps us and our partners make advertising more relevant to your interests, both on our site and elsewhere.	Your Consent. We will only use these cookies if you have given us your explicit consent.

Cookie Sources and Duration

• First-Party Cookies: Set directly by the Boomerang Bet Australia website. They are typically used to remember your preferences and ensure a seamless experience on our platform.
• Third-Party Cookies: Placed on your device by our trusted partners for purposes like analytics, advertising, and social media integration.
• Session Cookies: These are temporary and are deleted automatically when you close your browser. They are used for tasks like managing your bet slip.
• Persistent Cookies: These remain on your device for a set period, even after you close your browser, to remember your preferences for future visits.

Managing Your Cookie Preferences

You have full control over the use of cookies. Here are the ways you can manage your preferences:

1. Our Cookie Consent Tool
You can adjust your preferences for non-essential cookies at any time using our consent management tool. A link to this tool is typically available in the footer of our website.

2. Browser Settings
Most web browsers allow you to manage cookies through their settings. You can typically:

• View and delete cookies already stored on your device.
• Block cookies from specific sites or all third-party cookies.
• Set your browser to reject all cookies automatically.

Please note: Disabling cookies, especially essential ones, may negatively impact your experience and limit the functionality of our website.

3. Mobile Device Settings
You can control ad tracking on your mobile device:

• iOS: Enable the “Limit Ad Tracking” setting in your privacy settings.
• Android: Enable the “Opt out of Ads Personalization” option in your Google settings.

4. Managing Interest-Based Advertising

• Google: To opt out of Google Analytics tracking, install Google’s browser add-on: https://tools.google.com/dlpage/gaoptout. You can also manage your Google Ad settings here: https://adssettings.google.com.
• Industry Opt-Out: You can learn more about interest-based advertising and opt out from participating companies through the Australian Digital Advertising Alliance (ADAA) at www.youronlinechoices.com.au.

Please be aware that you may need to adjust your settings on each browser and device you use to opt out completely.